How to Launch Your Own Production in China
Article Contents
What “Own Production in China” Means: White Label, OEM, ODM
To speak the same language:
- White Label / Private Label: you take a ready-made factory product and apply your own brand/label/packaging. Fast, but control is limited.
- OEM production in China: the product is made based on the factory’s standard, but according to your requirements (materials, tolerances, components, packaging, tests, appearance).
- ODM production in China: the product is developed specifically for you (R&D, 3D, tooling/molds). Takes longer and costs more, but offers stronger differentiation and protection from price competition.
ECB Mini Case Studies: What OEM/White Label Looks Like in Practice
Case 1 (OEM / White Label): Thermal Mug
Что сделали:
Результат:
Case 2 (OEM): Engine Spark Plugs
Задача клиента:
Что сделали:
Результат:
Case 3 (OEM): Foot Roller File
Задача клиента:
Что сделали:
Результат:
Step-by-Step Algorithm for Launching Production in China (for B2B)
Step 0. Project Evaluation Before Factory Payment: Unit Economics + 3-5 Quotations + Market Median.
- We create a shortlist of 3–5 factories (category, experience, reputation, licenses, manufacturer verification).
- We request quotations “in one database”: identical volumes, materials/components, packaging, lead time, Incoterms, payment stages.
- We normalize quotations to a comparable format and calculate the market median (not focusing on the lowest price).
- Next, we calculate unit economics: factory price + packaging/labeling + logistics + fees + defect risks + cost of time (cash flow).
- We draw conclusions about project cost-effectiveness (“go/no-go”) and record adjustments needed before payment.
How We Evaluate Factories: Factor Rating
- Category relevance, not scattering across everything (real experience).
- Manufacturing base and internal processes, not just the office and a 1688 page.
- QC system at production: incoming/in-process/final inspections + reporting.
- Willingness to work to standards: specifications, tolerances, defect criteria, reference sample.
- Transparency regarding materials/components and substitutions.
- Lead times and capacity (seasonality, productivity).
- Packaging and labeling (barcodes, master cartons, completeness).
- Commercial terms without “hidden tails” (no hidden extra charges).
- Communication and decision documentation (approval protocols).
- Contract discipline (attachments, staged payments, responsibilities).
| Number of Closed Factors | Likelihood of Launch Success | Notes | |
|---|---|---|---|
| A: 8–10 factors | Project can be launched | Almost everything is confirmed: quality and processes are clear, price is “normal” for the market, risks are manageable. | |
| B: 6–7 factors | Possible, but only after corrections | Generally suitable, but there are weak spots. First, we fix corrections — then proceed to samples and payment. | |
| C: <6 factors | Better not to risk | Too much “uncertainty” or based on promises/low price. High chance the sample will be fine, but the batch will arrive different. |
Step 1. Specification for Production in China: Ensuring the Factory Understands You Consistently.
Mini-structure of the specification for OEM/ODM (covers 80% of risks):
- Materials / (BOM - Bill of Materials) - material specification;
- Product dimensions and tolerances;
- Functionality and tests;
- Appearance and references (Pantone color, coating, application size, type of application, logo);
- Product completeness;
- Packaging and labeling (packaging, instructions, barcode, labeling requirements, source files);
- Accept/Reject defect criteria + photo examples of possible defects.
- Product dimensions and tolerances;
Step 2. NDA Before Sharing Materials: Signed with the Factory and Contractor.
2 NDAs to arrange in advance:
- NDA with the factory – to protect your materials and limit their use/distribution.
- NDA with the contractor (design/engineering/R&D/content/packaging) – to protect ideas, source files, and rights to the work results.
Key points to include in the NDA with the factory (plain language):
- what is considered confidential (drawings, packaging, BOM, tests, price, suppliers);
- prohibition to disclose to third parties;
- prohibition to use “off-purpose” (e.g., replicate/sell/show);
- term of validity and liability;
- procedure for return/deletion of materials.
Key points to include in the NDA with the contractor:
- confidentiality + prohibition to publish the case without your permission;
- ownership of rights to the results (logo, layouts, source files, 3D, drawings);
- transfer of source files and formats/versions as required;
- restriction on reusing solutions “for another client.”
- ownership of rights to the results (logo, layouts, source files, 3D, drawings);
Step 3. Samples and Golden Sample: Testing the Product and Establishing the Standard.
Practical scheme (what really works in B2B):
- pre-sample – validate the idea/geometry/appearance;
- engineering sample – materials/components/assembly/function;
- sample testing according to your scenarios (and weak points: assembly, printing, wear, packaging);
- collect Accept/Reject defect criteria based on the actual sample + photo examples;
- golden sample – final fixation: appearance, functionality, packaging, labeling, defect criteria.
Step 4. Contract with the Chinese Factory and Payment Stages: Securing the Standard and Rules
What we formalize in the contract:
- Specification + golden sample as the standard;
- Repeated instructions for brand application, packaging printing, manuals, etc.;
Accept/Reject defect criteria and the defect assessment procedure; - Deadlines for stages and approval rules;
- Payment stages and what counts as completion of each stage (readiness/QC report/check result);
- Acceptance, claims, compensations;
- For ODM: molds/tooling — rights, storage, and conditions for suspension.
Step 5. Batch Launch and Interim Quality Control (QC): What Exactly We Check and What It’s Called
Key Terms and Abbreviations:
- QC (Quality Control) – quality control. This is not a single “end-of-line” check but a set of control points throughout the production cycle.
- PPI (Pre-Production Inspection) – inspection before batch launch: materials/components, line readiness, approval of the golden sample and checklists.
- DUPRO (During Production Inspection) – in-process inspection: catching issues early while they can still be fixed without “reworking everything.”
- FRI / PSI (Final / Pre-Shipment Inspection) – final inspection before shipment: sampling according to standards, checking appearance/functions/completeness/packaging and labeling.
- AQL (Acceptance Quality Limit) – a sampling inspection method defining how many units are checked and the maximum number of defects allowed for the batch to be accepted or rejected.
- Critical / Major / Minor defects – critical/significant/minor defects. Critical defects usually relate to safety/functionality, Major affect use or appearance, Minor are cosmetic.
- Accept/Reject criteria – “accept/reject” rules: pre-agreed definitions of what counts as a defect and how it is measured.
- Golden sample (reference sample) – the “truth point”: how the batch should look and function (appearance, features, packaging, labeling).
ECB Mini Case Studies: What ODM Looks Like in Practice
Case 1 (ODM): EVA Slippers
Задача клиента:
Что сделали:
Результат:
Case 2 (ODM): Vertical Farm
Задача клиента:
Что сделали:
Результат:
Case 3 (ODM): Fitness Suits
Задача клиента:
Что сделали:
Результат:
Step 6. Logistics Preparation: Packaging, Labeling, and Factory Documents.
What needs to be prepared at the factory before goods acceptance, audit, and shipment:
- Correct product packaging (protection, inserts, cushioning, moisture protection as needed).
- Labeling of transport cartons (carton marks): name, quantity, weight/dimensions, batches/SKUs, barcodes, handling marks.
- Export license from the factory (if required by product category/export regime).
If the cargo is classified as hazardous – batteries, liquids, chemicals:
- Up-to-date MSDS (Material Safety Data Sheet), specifically for the required type of shipment.
- Current Test Reports (according to product type/category – as required by logistics/customs).
Step 7. Batch Acceptance and Inspections: When They Are Needed and What Exactly Is Checked
Standards and approaches commonly used in inspections*:
What is checked during quality inspection:
- Appearance (surface, color, printing, defects);
- Functionality/operability (within the tests you defined in advance);
- Completeness (contents, compliance with sets/options);
- Dimensions/critical parameters (where it affects assembly/use);
- Packaging (strength, protection, inserts, compliance with the route);
- Marking of goods and transport boxes (legibility, correct data, barcodes, handling marks)
When pre-shipment inspections are especially important:
- When the cargo is sent to the transport company’s terminal: it is important that the packaging is suitable for handling, storage, and transshipment.
- When palletizing or wooden framing is required: this affects cargo safety and whether it will be accepted at the terminal.
- When the goods are fragile/expensive/have critical appearance: control of packaging and marking is mandatory.
When Loading Check is needed:
- the cargo is loaded according to the scheme (weight, center of gravity, safe gaps);
- packaging/pallets/fastenings correspond to the route;
- the number of packages matches the documents;
- seals/container condition are recorded if necessary.
Step 8. Logistics and Customs Clearance: Correct Documents, Incoterms, and Goods Acceptance by the Client
Export from China and Documents According to Incoterms
- At this stage, it is crucial that documents and delivery terms are prepared according to the Incoterms and delivery format required by your business. Errors in documents or terms lead to delays, additional costs, penalties, and sometimes the inability to quickly defend your position in disputes.
Goods Acceptance by the Client: Proper Documentation
- When the cargo arrives, it is important not to accept it “automatically.” If there are defects, damaged packaging, or shortages, these must be properly documented.
- What is important to do during acceptance:
- inspection of packaging and labeling, verification of the number of packages;
- photo/video documentation of the cargo condition and problem areas;
- recording discrepancies (disagreement protocol/report – in a format suitable for your delivery channel);
- distinguishing between “manufacturing defect” vs “logistics damage” (this affects who compensates).
- inspection of packaging and labeling, verification of the number of packages;
Conclusions from the Author and the Easy China Business Team